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Case Studies
Boost Drinks testimonial
"TWC genuinely feels like an integral part of the business - not just someone we happen to work with." We spoke with Boost Drinks' Sales Director, Al Gunn, about the company's relationship with TWC. Listen as Al discusses the partnership and how TWC's...
read moreAre drones set to transform wholesale?
Are drones set to transform wholesale? Consultancy powerhouse PWC has predicted that drones will lead to a £42bn increase in UK gross domestic product (GDP) by 2030, with 76,000 of these ‘unmanned aerial vehicles’ flying across UK skies in 12 years’ time. Further info...
read moreHelping our client grow sales cost effectively in the Licensed sector …
Our client is a large player in a premium sector with a strong regional bias. Although a significant size organisation, both personnel and financial resources are limited in the wholesale division and it is vital that this is utilised to maximise return and profitability.
read morePricing analysis in the Soft Drinks market
A combination of varying price marks and bonuses had been used over the past two years to stimulate both wholesalers and retailers to trial and then repeat purchase. In this fog of activity, it was not clear what was working and what wasn’t!
read moreTWC helps a client sell the brand, not a SKU, in the Impulse category
There was pressure building in their major wholesale account as depot staff believed that the brand was losing ground to their key competitor and to own brand.
read more‘Through the Looking Glass’ – Symington’s looks ahead …
‘Through the Looking Glass’ - Symington’s looks ahead…. “TWC's insight generated £1.4m in new sales via one piece of analysis by gaining a significant new listing for our NPD" ... Lisa-Jayne Hanson, Convenience & Wholesale Controller for Symington’s. Symington’s – the...
read moreOk, lets get together…
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